Loyalty The, The Odyssey, And Inanna - 1760 Words

Loyalty has always been seen as a commendable trait, not only in human beings but in any creature, all through history. Soldiers have admired their enemies for their loyalty to fallen comrades, thousands of stories have been written about the intense loyalty animals portray for their owners, and even companies in the workforce look for loyalty in potential employees. Loyalty has been seen as something that distinguishes the trustworthy from the untrustworthy, and something that sets the great apart from the good. The archetypal hero commonly has a cause, whether it be another person or personal beliefs, that they are loyal to, and this unwavering loyalty is what makes them appear so highly in the eyes of the reader. Loyalty can be found in practically any work of literature, but within The Torah, The Odyssey, and Inanna is the idea that true loyalty, although a rare attribute, is the key to a successful relationship. Within The Torah are many different stories that support this theme , one of the most well-known being the story of God telling Abraham to sacrifice his son. God said to Abraham, â€Å"Take your son, your favored one, Isaac, whom you love, and go to the land of Moriah, and offer him there as a burnt offering on one of the heights that I will point out to you† (The Torah 54). This was a huge sacrifice God was asking Abraham to make; he was asking for the life of his child, whom he treasured immensely. One might think that such a request would warrant careful

Understanding Marketing and Marketing Process with...

Understanding Marketing and Marketing Process Marketing is the organizational function charged with defining customer targets and the best way to satisfy needs and wants competitively and profitably. Since consumers and business buyers face an abundance of suppliers seeking to satisfy their every need, companies and nonprofit organizations cannot survive today by simply doing a good job. They must do an excellent job if they are to remain in the increasingly competitive global marketplace. Many studies have demonstrated that the key to profitable performance is to know and satisfy target customers with competitively superior offers. This process takes place today in an increasingly global, technical, and competitive environment.†¦show more content†¦This involves four marketing management functions. The four functions are: analysis, planning, implementation, and control a. Marketing Analysis: Marketing analysis involves a complete analysis of the company s situation. The company performs analysis by Identifying environmental opportunities and threats. Analyzing company strengths and weaknesses to determine which opportunities the company can best pursue. Feeding information and other inputs to each of the other marketing management functions b. Marketing Planning: Within each business unit, functional plans must be prepared, including marketing plans. Such plans include marketing plans which are aggregate plans consisting of plans for product lines, brands and markets. Marketing planning involves deciding on marketing strategies that will help the company to attain its overall strategic objectives. A detailed plan is needed for each business, product, or brand. A product or brand plan should contain the following sections :executive summary, current marketing situation ,threats and opportunity analysis, objectives and issues , marketing strategies, action programs, budgets, and controls. c. Marketing Implementation: Marketing Implementation is the process that turns marketing plans into marketing actions in order to accomplish strategic marketing objectives. Whereas marketing planning addresses the andShow MoreRelatedMarketing and Question1102 Words   |  5 Pagestypical marketing mix variables that occur in each stage. Provide an example of a product or service that you feel reflect each stage of the product life cycle and justify your reasoning. New Product Development (Chapter 9) Question 4 List and briefly explain the stages in the consumer decision process. Explain the influences that can impact on the consumer decision process. Use the purchase of a car or phone to demonstrate your understanding. Identify at what stage/s the marketing mix mightRead MoreMarketing Strategy Planning And Marketing Research1500 Words   |  6 PagesNowadays, marketing has become an increasingly vital aspect which can drive the organization to develop and launch the new product successfully, even though marketing was not the worthiest priority for the organizations during 3-4 decades ago. In order to clarify the importance of marketing role that played in the development and launch of new products, the meaning of marketing needs to be referred. Marketing can be simply defined as â€Å"meet needs profitably† (Kotler and Keller, 2012) and â€Å"managingRead MoreP1 - Describe How Marketing Techniques Are Used to Market Products in Two Organisations’1353 Words   |  6 Pagesdescribe how marketing techniques are used to market products in two organisations’ Marketing is the activity and process for creating, communicating, delivering, and exchange a product or service; which has values for the customers/clients. Overall it is an integrated process which builds customer relationship and creates an identity for their customers and themselves. However, marketing can be separated into submarkets – Business to Consumer marketing and Business to Business marketing. BusinessRead MoreHow to Write an Extended Business Studies Response Essay754 Words   |  4 PagesHow to write an extended response – Section IV of HSC Exam    Question: Outline the marketing process and explain the importance of each element of the marketing plan. | Criteria: In your answer you will be assessed on how well you: * demonstrate knowledge and understanding relevant to the question * apply relevant business case study/studies and contemporary business issues * communicate using relevant business terminology and concepts * present a sustained, logical and cohesiveRead MoreMarketing Plan For A Business Model1339 Words   |  6 PagesIn marketing, the business model a firm chose can be one of the ways that reflects the process of value-creating into the market. It defined the physical elements of the enterprise and the procedure about taking apart in the marketplace and market shares acquisition. Strategy and tactics are the two key components of the business model. Philip Kotler(2001) said that, â€Å"marketing plan plays an important role in the course of strategic planning, which is the basis for all marketing strategies and decisionsRead MoreEssay about The Market Orientated Firm.1638 Words   |  7 PagesIn understanding what it is to be a marketing orientated firm; firstly a business needs to know what marketing is. According to the UKs Chartered institute of Marketing (CIM): Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably (CIM1) Marketing is the only process that goes hand in hand with the company strategy and is integrated in all functions and departments of the firm. People tend to think marketing isRead MoreUniversity Marketing Program Case Study998 Words   |  4 Pagesgrows, it is expected that quality education provision will be key. The university through the marketing faculty is uniquely and deliberately specializing their courses to find solution for the challenges. This campaign is aimed at examining diverse aspects of obtaining a marketing degree offered at our university from a business perspective coupled with evaluating our students’ experiences. The marketing department of the university has identified students, parents and academic sponsor as prospectiveRead MoreSummary Kotler Keller1275 Words   |  6 PagesSummary Part1 Chapter 1 Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. Marketers are skilled at managing demand: they seekRead MoreStrategic Marketing1052 Words   |  5 Pageshead: STRATEGIC MARKETING PROCESS Strategic Marketing Process Strategic Marketing Process In order for an organization to reach its target markets, it must use the strategic marketing process to allocate its marketing mix resources. The marketing mix is elements, such as price, product, place, and promotion (also known as the 4 â€Å"P†Ã¢â‚¬â„¢s) used in the make up the marketing process (Bayne Hardin, 2002). It is important for an organization to have a good understanding of the marketing mix. Each elementRead MoreMarketing Plan For The Pet Food Industry Essay1030 Words   |  5 PagesMarketing Plan for Caninantics Caninantics is a company that has developed a dog food-dispensing product that offers busy pet owners with the capability of feeding dog during their absences. This product is developed because of the wide recognition of Americans love for their dogs and animals. Caninantics had developed a device known as â€Å"Pooch Pantry,† that automatically opens dog food cans and empties the contents into a dog food bowl. The device carries out this process either through a timed

George Yips Globalization Model - 639 Words

YIP’S GLOBALIZATION MODEL We have followed George Yip’s famous globalization model (1992) to analyse the forces behind attractiveness of globalization for telecom firms in India and more specifically Bharti Airtel. 1. MARKET GLOBALIZATION FORCES Every month about 8-10 million subscribers are being added in the Indian mobile database. India is likely to see ~80% teledensity (fixed +mobile users) by 2014 and is set to see waning demand there on. (source: Wikipedia.com) Given the current level of saturation in urban market and cut throat competition among operators, the industry players are aiming to achieve the dual strategy of: †¢ Widening telecom footprint by acquiring new subscribers in semi urban/ rural India to take advantage of its high growth potential. †¢ Netting talkers in emerging markets is to replicate the Indian experience outside 2. COST GLOBALIZATION DRIVERS The margins of the telecom industry as a whole have shrunk, even though subscriber base is growing owing to competition and lower â€Å"Average Revenue per User† (ARPU) primarily due to major growth drivers being from the bottom of the pyramid, for which rates have been drastically reduced to make them affordable to the masses. The tariff structure in India is among the lowest globally at Rs.0.5 - 1 per minute vis-a -vis to the tariff in USA and UK (around Rs.13 and Rs7-8 respectively) .The inevitable commoditization of voice calls and shrinking ARPU, the next challenge lies in to develop alternative revenueShow MoreRelatedThe Extent of Globalization in Global Retailing and Civil Aero Engine Manufacturing3372 Words   |  14 Pages1. Introduction First of all, about this portfolio, the extent of globalization in global retailing and civil aero engine manufacturing is main discussion statement. The PESTEL, CAGE distances and Yip’s driver theories also would be applied to support this discussion. Moreover, different firms of these two industries would be used to illustrate above concept. Wal-Mart, Carrefour and Tesco will be used to demonstrate global retailing. Then, another industry, civil aero engine manufacturingRead MoreTesco International Management9662 Words   |  39 PagesINDEX: Page: Index 1 Introduction 2 Question 1: YIP’s drivers of globalisation framework 3-9 †¢ Market 5 †¢ Cost 6-7 †¢ Government 8 †¢ Competitive 9 Question 2: Thailand / Korea / Japan 10-16 †¢ Entry Strategy 11 †¢ Brand Management 12-14 †¢ Politics/ Economy 15-16 Question 3: Fresh Easy Neighbourhood Markets 17-23 †¢ Macro Assessment 18-20 o Risk in foreign

Leadership Style

Question: Discuss about the Leadership style Determined Situation ? Answer: Introduction The leadership style is determined as per the specific situation. There are some situations in which the leader manages the crisis without consulting the followers. Thus leadership style is determined as per the demand of the situation (Bradberry, 2015). There are different leadership styles which are commonly followed by the leaders. These leadership styles are such as: autocratic, democratic, transformational, transactional, laissez-faire and charismatic. All these styles are applied by the leaders as per the need of the situations. Characteristics of the leadership styles Each category of leadership style possesses different approaches which are required to be followed by the leaders to manage the situation and to lead the people. Autocratic leadership style In this form of the leadership style the leaders keeps the authority responsibility in his or hands. The leader makes decision without taking any help from the followers. The leader communicates the decisions to the employees and expects the subordinate to implement the decisions quickly. There is no flexibility in this kind of leadership style (Kannair, 2007) Democratic leadership style The democratic leadership style focuses on involving the followers in the process of the decision making. The leader remains in the center of all activities and his or her followers contribute to the leader. The final responsibility remains with the leader but the leader delegates authority to the followers to take decision in the progress of the workplace culture. In this style of leadership, the culture of fairness, competence, creativity, honesty and intelligence are found. Transformational leadership style It is one of the most important leadership styles in the modern organisation. The leadership style focuses on making initiation for the changes in the organisation and in groups. The transformational leader is popular for motivating people to contribute more in comparison to the intended output (Walton, 2008). The higher performance is achieved by setting more challenging expectations. Laissez-faire leadership style It gives the employees authority and they are allowed to work without being interfered. The leadership style is found in the situation where the leader gets least satisfaction. The subordinates get more advantage to take decisions for their own jobs. Transactional leadership style The transactional leadership style focuses on achieving the goals in the process of the exchange. The followers are awarded for executing the vision of the leader. The followers get rewards and in the opposite situations they followers are given punishment for doing their job. The leadership style focuses more on the need of clarifying the expectation of the performance of the followers. It also explains how to achieve the expectations (Sandel, 2009). The style allocates rewards that meet the objective of the organisation. Charismatic leadership style The charismatic leadership style refers to the ability of the leader to make a transfer of the values beliefs of the followers. To become a charismatic, one requires having a structure of specific attitudes. Apart from the above six important leadership styles a leader requires to be a visionary. The leader requires possessing outstanding ability to transform the vision into reality. The modern organisations are based on corporate and global culture. The employees of the organisation are from the different cultures. The leader requires dealing the employees from the different culture and focusing more on understanding people and their expectations (Greyvenstein Cilliers, 2012). This will help the leaders to lead the people in the right direction. Motivating people to accept the change and the culture of the organisation is one of the important styles of the leaders. The leader requires motivating people by fulfilling their expectations and supporting them to excel both in their social and professional life. Conclusion The leader exhibits different styles as per the need of the situations. A true leader understands the situation and utilizes the knowledge and intelligence as per the demand of the situation. The success of the organisation depends on how the leader leads the people in different situations. The different leadership styles educate the leaders to be effective in managing the situations. Referances Bradberry, T. (2015, 07 16). Are You a Leader or a Follower? Retrieved 04 18, 2017, from entrepreneur.com: https://www.entrepreneur.com/article/248293 George-Godfrey, E. S. (2012, 09 13). The Role Of Follower in Leadership. Retrieved from kaizenbiz.com: https://kaizenbiz.com/the-role-of-follower-in-leadership/ Greyvenstein, H., Cilliers, F. (2012). Followership's experiences of organisational leadership: A systems psychodynamic perspective. South African Journal of Industrial Psychology, 38(2), 1-10. Kannair, J. (2007). The Ethical Mind. Harvard Business Review, 85(3), 51-56. Sandel, M. J. (2009). Justrice: What's the right thing to do? New York: Farra, Straus and Giroux. Walton, B. (2008). The ethical executive. Library Journal, 133(19), 79-80.